ABOUT
Raajesh D Saathi an award-winning director who has crafted some of India’s most memorable brand films. From Shah Rukh Khan’s iconic Lux bathtub moment to Gillette’s Shavesutra and Bajaj V’s Cannes Gold-winning Sons of Vikrant, his work has become part of our cultural conversation. The founder of Keroscene Filmz has collaborated with every major agency and brand in India, earning Cannes Lions, One Show Gold, D&AD and Grand Effie honours. He wrote Main Hoon Na, the Shah Rukh Khan starrer that became one of Bollywood’s most beloved films. As a director, what truly sets him apart is his ability to transform commercial briefs into cinematic story telling that stay with the audiences.
“The challenge with ads is to be able to speak a different cinematic language depending on the subject and script”
- Raajesh
FILMS BY CATEGORY
- Show all
- Action | CG
- Celebrities
- Humour
- Kids
- Showreel Selects
- Storytelling
CRAFT AND VISION
Director
A directorial vision that transforms films and commercials, blending cinematic craft with narratives that resonate and endure.
Screenwriter
Writing with depth and impact, his stories stay with you, from sharp ads to iconic films like Main Hoon Na.
AI-Assisted Filmmaker
Integrating AI to push the boundaries of craft, exploring new creative territories and expanding what storytelling can be.
Social Impact
In partnership with organisations like ISHA and the Government of India, he creates evocative films that move people and drive meaningful change.
Meet us
AWARD WINNING CAMPAIGNS
Projects
Our production
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Keroscene Filmz: 25 Years of Crafting Unique Cinematic Language for Brands
In a world of fleeting reels and scrolling attention spans, a thirty-second story that can make you
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Behind the Scenes of Iconic Indian Ad Films
Some of the real stories of filmmaking live in the space between 'action' and 'cut.' Sometimes it's beautiful,
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Artificial Intelligence & the evolving landscape of Filmmaking
Three decades in this industry, and I've never felt more like a student than I do today.








