Raajesh D Saathi
A passionate filmmaker whose name is synonymous with creativity and cinematic brilliance. He has shaped some of the most iconic moments in contemporary advertising from Ranveer Singh’s magnetic Kotak 811 invite to Dhoni’s fierce gladiator persona for Snickers, from Shah Rukh Khan’s unforgettable bathtub slip for Lux to Farah Khan’s IPL anthem ‘Jumping Japang’ that got a nation dancing. Beyond direction, Raajesh’s storytelling prowess extends to scripting, notably penning the blockbuster Main Hoon Na. Through Keroscene Filmz, founded in 2001, he propelled his vision into a production powerhouse, collaborating with India’s leading agencies and creating campaigns that resonate deeply across audiences and industries.
Award-Winning Impact
Raajesh’s award-winning brilliance shines globally through landmark campaigns like Bajaj V – The Nation's Bike (Sons of Vikrant), India’s most celebrated advertising triumph, securing Cannes Lions Gold & Bronze, Asia’s sole One Show Gold, D&AD Wood Pencil, multiple Asia Pacific Effies, and Grand Effie India. Complementing this, his Gillette "Shavesutra" (2011) for Procter & Gamble earned dual Cannes Lions Silvers and multiple Spikes Asia Golds. These international honours showcase his unmatched fusion of cinematic artistry, cultural resonance, and brand impact on the world stage.
Clients & Agencies
His directorial journey includes work for industry leaders such as Procter & Gamble, Maruti Suzuki, Kotak Mahindra Bank, Reckitt, ICICI Bank, Bajaj Auto, Godrej, Abbott, Agoda, Pepsico and Paytm, brands that have entrusted him with campaigns defining their legacy in India’s marketplace. He has directed films for some of the most renowned advertising agencies in the industry, including Ogilvy, McCann Erickson, Leo Burnett, Publicis, FCB Ulka, Wunderman Thompson, TBWA India, Grey Worldwide, Dentsu Creative, BBDO, and RK Swamy Limited, testament to his standing as a creative collaborator of choice among the world’s leading advertising powerhouses.
Keroscene Filmz
Keroscene Filmz, founded by Raajesh D Saathi, remains the trusted production house for leading brands. The company’s acclaimed campaigns and top industry awards reflect a legacy of excellence. Today, Keroscene Filmz is driven by Raajesh's vision and continual evolution, built on lasting client relationships and a commitment to delivering high production value on every campaign.
A Vision for the Future
More than just a seasoned director, Raajesh is a relentless innovator, forever attuned to the evolving landscape of filmmaking and technology. His creative journey is marked by pioneering endeavours such as directing AI-assisted films that blend technology with storytelling finesse. As he navigates through new narratives and emerging tools, Raajesh stands firmly at the intersection of transformation, crafting stories that are not only visually compelling but also groundbreaking in their impact and reach.